Client work
From the
first welcome.
Launching a brand means giving something you believe in a place in the world. For this client, we built the emails that would welcome people in and keep them connected, from launch day to the next product drop.
- The beginning
- A brand launch
- Our scope
- Klaviyo automated emails, launch emails, and product-drop campaigns.
Behind the launch
A welcome that carries beyond launch day.
There is a lot to hold when you’re launching a brand. We built the client’s automated emails in Klaviyo to welcome subscribers, follow up on browsing and unfinished checkouts, thank customers, and invite reviews.
Alongside those emails, we created launch and product-drop campaigns that introduced what was new and gave interested readers a way to shop. Together, they gave the business an email presence it could continue building after the initial launch.
As the story unfolds
A place for email
in the business.
During the period below, Klaviyo credited email with just over $3,700 in revenue—approximately 37% of the store’s recorded total—with contributions from both campaigns and automated flows.
The work continues beyond those early results. Click engagement softened in the more recent months, making the welcome experience and the connection between each email and its featured products the next areas for attention. Building the foundation gives us something to keep learning from and refining together.
- Email-attributed revenue
- $3,714
- Email-attributed share of recorded store revenue
- 37.37%
December 1, 2025–September 15, 2026. Figures reflect email attribution in Klaviyo, not independently measured incremental sales lift; revenue is rounded and September is a partial month.
Your next chapter
Your next launch deserves care, too.
If you’re planning a launch or looking for support with your email marketing, tell us a little about what you’re building.